Sunday, March 18, 2012

Microsoft seeks patent on monetizing buttons of TV remote - GeekWire

Is this a sign of things to come? I wonder if this may get baked into the XBox Zune experience in the future.

Microsoft seeks patent on monetizing buttons of TV remote - GeekWire: For example, if a user initiates a navigation control input to advance past (e.g., skip over) an advertisement, the cost of a requested on-demand movie may be increased. Similarly, if a user initiates a replay of a sporting event, the user may be charged for the replay control input and for each subsequent view control input. This provides an advertisement revenue model that reflects user viewing choices and selections during playback of requested on-demand media, and enables targeted advertising and media content delivery, while maintaining consumer privacy. …

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